
BEP #39: Marketing Masterclass: Say less to more people!
Be Extraordinary Podcast
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Expanding Reach and Building Relationships in Marketing
The chapter emphasizes the importance of widening the pool of potential clients to achieve business goals, discussing the value of talking to a large quantity of individuals to align with services or products. It highlights the significance of networking events for building relationships and making genuine impressions in marketing interactions. Strategies for securing marketing meetings with key individuals, maintaining etiquette, and consistency in messaging are also discussed.
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