Streaming Slowdown. What Slowdown? With Mark Mulligan
Music Tectonics
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Navigating the Complex Music Landscape
This chapter explores the multifaceted challenges and opportunities within the music industry, highlighting issues such as concert demand, fan data ownership, and the rise of AI-generated music. The discussion addresses how these dynamics affect artists, listeners, and labels, while also considering the impact of global trade tensions and evolving consumption patterns. Additionally, the chapter analyzes growth trends in streaming, focusing on the ramifications for independent artists and the implications of changing royalty structures.
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