This chapter explores the evolution of propaganda and misinformation in the digital age, emphasizing the shift from traditional media to decentralized platforms shaped by influencers. It discusses the creation of 'bespoke realities', the role of social media in narrative formation, and the distinction between misinformation and disinformation. The chapter also highlights how online engagement transforms users into active participants, influencing public perception and political discourse through the dynamics of trends and ridicule.

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