In order to succeed in that problem, we need to do three things. We need to model how the business works so that when you change bits of it, you can see what's the impact on the sort of total scenario. The second one is, obviously, you have some idea what's going to happen in the future. And the third one is that you need to bring all this to life through simulation. For a mitis case with a whisky, for example, i created a witis Aa from a completely different perspective.

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