The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

281. Outsmart Your Brain with Dan Willingham

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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The Different Aspects of the Chair

You draw memory out the same way that it went in. And memory loves meaning is my new favorite line. I really liked the example you gave to about the context and the different associations that happen within a particular item. So we were talking about the coffee for the neighbor. Can you share a little bit about that example? Do you remember this example from the book?

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