The Adtec Market Is in Need of Reform

The adtec market is in serious want of reform. The anti trust cases against facebook and google around the world are an important step, but they're apt to be very long run processes. There are many steps that governments can take right away. Ban companies from representing both the demand side and supply side of ad auctions. Create high statutory civil damages regimes for fraud including bid rigging. Mandate open header bidding. Forcing a switch to contextual ads based on the content of articles,. Not the traits of readers which will nullify tech giants data advantages.