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#45: Running product marketing globally at $100M+ ARR, working with field sales, and more with Eyal Webber-Zvik, VP Product Marketing at Cato Networks

B2B Marketing with Dave Gerhardt

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Product Marketing - What Are Your KPIs?

The measurement side of product marketing is often overlooked. When you do performance marketing, everything is measurable. I found my KPIs that work for me. They're very soft but they're also very, very empiric. For every one of my members, KPI number one is that everybody in the regional sales organization knows them by name.

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