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#107 Sol Price (Costco)
Founders
Do You Know When You Don't Have What You Need?
Soleil was negotiating a mortgage for the property with a major insurance company when he noticed that fedmar must maintain separate bathrooms for whites and colored people soul told the lender that the separate bathroom provision was unacceptable. He decided to sell premium gasoline pricing the gasoline at a few pennies above more than the price of regular so i'm only going to carry premium i'm just going to price a few cents at what you would normally pay for regular soul chose the right way and was able to achieve a victory in the battle of segregation okaySo let's go back to some of the struggles that you have when you're in the early days of a company um they start this is what happened
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