The New Music Business with Ari Herstand cover image

How a Major Label Markets an Artist Without TikTok

The New Music Business with Ari Herstand

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Digital Marking Director at Atlantic

How did you get that job as a digital marking director at atlantic? Did you just apply? Or did you know someone was through the connections from hot new hipop or, yes, so it was, i mean, it was a mixe of things. I knew marlise previous cause, in the midst of all this, i was road managing in atlanta. So one i had a friend of minea who was already working there. Her name is marlise. Achad to marlise, and she a, she hit me, she knew iw china, weve pa.

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