Bonus Unlocked — 48.5 — OMA — Bigness
About Buildings + Cities
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The Myth of the Architect
The myth of the architect is nonsense. It's a really important tool for branding. I do something on the back of a napkin and it turned into brilliance. The story of justified inspiration is so funny because it's the other way around. Like you have an unlimited supply of inspiration and ideas, meaning the funny things work. Ideas aren't hard to come up with. Tons of them about. Yeah, the world's lousy with them. Well, this has been a nice bit of fun. Yes, thanks a lot for listening. We're going to make this podcast great. All right. Bye-bye.
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