“Bonuses”: Why It’s Time to Stop Using Them In Your Offers
The Art of Online Business
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Do You Really Need to Offer Bonuses?
I to see too many people throwing in a whole bunch of bonuses without any sort of intention or strategy behind it. Do you really need to offer them? I think that your offer should be able to stand on its own and be amazing in its own right. Your messaging and your copy are the things that should be used to address people's objections that they might have. If you're doing a webonar, use the webonar to to address potential objections. Use emales, use your sales page, that sort thing. And so that's whyt i reallywodn't encourage you to look at,. if you have bonuses tacked on to one of your offers, or
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