Gaya: There are some features which are clearly addictive and should not be there. When it comes to trying to effect change, one of the things that you touched upon earlier is this notion of maybe a grassroots type of movement or something where consumers collectively come together and they try to force change. Is that something that you see as easily doable? Well, I see it already happening. It started with parents doing gay manufacturers. We're seeing school districts suing now for having to pay for the cost of the students' mental wellbeing because the companies are addicting them.