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Opportunities for internal communicators in the future of work with Janet Hitchen

The Future of Internal Communication

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Strategic Internal Communication: Shifting to Proactive Approaches

This chapter underscores the importance of adopting proactive communication strategies within organizations, emphasizing the need to understand and address the organization's needs effectively. It discusses moving away from reactive communication methods and focusing on shaping the employee experience. The conversation delves into the challenges internal communicators face and the importance of strategic planning to achieve desired outcomes.

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