Rebranding Twitter: The Shift to X

In episode 674, ​​join Rob Walling, Einar Vollset, and Tracy Osborn for Hot Take Tuesday, where they analyze and discuss some of the latest news. They talk about Elon rebranding Twitter to X and the emergence of Instagram's Threads. They also cover the pros and cons of taking VC and SparkToro's unique funding model and paying back investors.

Topics we cover: 

• 2:49 – Twitter is now X
• 5:53 – Does the rebranding make sense?
• 12:15 – Instagram launches Threads
• 19:18 – SparkToro pays back investors
• 26:04 – Planning ahead for the payback
• 28:53 – “Don’t take VC funding”
• 35:11 – “We Raised a Bunch of Money”

Links from the Show: 

• Tracy Osborn (@tracymakes) | Twitter
• Einar Vollset (@einarvollset) | Twitter
• The SaaS Playbook
• TinySeed
• Twitter is being rebranded as X
• Introducing Threads: A New Way to Share with Text
• Rand Fishkin (@randfish ) |Twitter
• Casey Henry (@caseyhen) |Twitter
• SparkToro
• Postpone
• SparkToro Year 3 Retrospective: Investor Payback, Systemic Challenges, and V2 on the Way
• Lost and Founder by Rand Fishkin
• Fly.io
• We Raised A Bunch Of Money

If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you! Subscribe & Review: iTunes | Spotify | Google