What Do We Need to Know About Messaging?

i often talk to a lot of business owners, whether they're in the newer stages of business, or maybe, like, in their first three to five launches. What we need to focus on is our messaging, because it's usually the messaging that falls flat. It's so simple, yet we tend to over complicate just about everything when it comes to our businesses. So i would love to understand from your perspective. You know, you said messaging is everything, and i believe that's true. But as far as the content creation itself, it's really simple. We keep it so simple. It's one topic, and it's usually three to four bullet points. And we like to