I feel like Indiegogo is sort of similar to some of the big publicly traded platforms like an Uber or an Etsy and Airbnb in that you've got the supply and demand. How do you balance making sure you get that supply demand thing right? Yeah, two sided marketplaces. I come from a background in a, into a side in marketplace, so it's kind of a really special thing for me as well personally but it's always a challenge as a company. We are always trying to balance where we spend our resources and what we invest in. It's got to be a win-win.
So, you’ve got an idea. But how do you get the backing to make your big dream a reality?
Becky Center is the CEO of Indiegogo, an online crowdfunding platform that’s helped over 800,000 entrepreneurs bring their ideas to life. Deidre Woollard caught up with Center to talk about:
- How tighter lending environments lead to entrepreneurship booms
- What drives backers to participate in funding campaigns that pay off in rewards rather than equity
- And how the laboratory-like nature of crowdfunding can help predict “the next big thing” before it goes mainstream
Host: Deidre Woollard Guest: Becky Center Producer: Mary Long Engineer: Rick Engdahl
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