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A Marketplace of Ideas

Motley Fool Money

How Indiegogo Balances Supply and Demand

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I feel like Indiegogo is sort of similar to some of the big publicly traded platforms like an Uber or an Etsy and Airbnb in that you've got the supply and demand. How do you balance making sure you get that supply demand thing right? Yeah, two sided marketplaces. I come from a background in a, into a side in marketplace, so it's kind of a really special thing for me as well personally but it's always a challenge as a company. We are always trying to balance where we spend our resources and what we invest in. It's got to be a win-win.

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