In this episode of Content Briefly, we’ve interviewed marketing consultant John Collins, discussed his career at Intercom and Ramp, the content strategies he worked on at both companies and more.
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Timestamps:
00:00 Intro
01:17 Who is John Collins?
04:53 John’s journalism background.
06:45 Diversifying content from ebooks to audiobooks and beyond.
09:41 Real engagement through thought leadership and customer insight.
13:21 Content culture success.
15:57 Pushing boundaries with bold campaigns and events.
20:02 Building a content powerhouse.
22:22 Content strategy nuances.
25:50 Building a specialized content team and managing external agencies.
28:40 The impact of content cadence on audience engagement.
31:44 Simple metrics for measuring content success.
33:01 Engaging audiences where they are.
36:26 Strategic audience segmentation.
38:17 Consulting for content growth and marketing success.
40:02 Learn more about John Collins and get in touch.
41:12 Outro
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Useful Links:
Website: https://johncollins.cc/
John on LinkedIn: https://www.linkedin.com/in/johncollinsireland/
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Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
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