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The Biggest Sales 101 Mistake
I think it all comes down to questions and pre-qualifying. So like when you sit down with a prospect who's not a client, this is the first time you talk to them about potentially them hiring you. Do they need a one-time transactional service or do they need a monthly or even a quarterly? Or is it one of those things whereDo they need your services on a repeat basis, but it's not consistent? Reoccurring versus recurring. And I have sort of productizing on the brain.