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"I'm Surprised The Market's Not Down More" | Aswath Damodaran

Forward Guidance

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Is the Cost of Capital Going Up?

Cost of capital is what businesses need to make on their investments. If you're running a business and it costs you nine % to raise capital, guess what, you got to go out and take projects that make more than nine%. As inflation goes up and becomes more unstable, the economy reinvests less. High and unstable inflation, i's so difficult for an economy to overcome. Its business is the economy. Everything gets affected by inflation. It's corrosive. It undercuts everything you do at its core," he says.

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