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Peter Lehrman, Founder & CEO of Axial, The Largest Online Marketplace to Buy & Sell SMBs

In The Trenches

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Evolution of Axial's Revenue Model

Exploring the transition from a subscription-based to a transaction-based fee model at Axial, outlining the challenges and insights that led to the change. Delving into pricing struggles, customer retention issues, and the transformative journey of the CEO towards a performance-based business model.

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