Hercules is the founding story of stoicism which is that Zeno is this successful merchant suffers this shipwreck. He washes up an Athens he has nothing and he walks to a bookstore like twenty three hundred years ago there are bookstores. The owner of the bookstore is reading Xenophon but he's reading Socrates telling the story of the choice of Hercules. It's all the sort of Herculean, it's all those crossroads moments like what are you going to do? Hard thing or the easy thing?"