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13min chapter
#380 - Paul Hedrick - Founder @ Tecovas - How Tecovas Became A Western Wear Empire
The Fort
Building a Western Wear Brand
This chapter explores the early challenges and strategic considerations in creating a successful Western wear brand, focusing on high-quality, comfortable boots. The narrative emphasizes the significance of sourcing from León, Mexico, known for its exceptional leather craftsmanship, while addressing the misconceptions surrounding American-made boots. Through personal anecdotes, the speaker highlights the importance of relationship-building with local manufacturers and the successful launch of their product, exceeding sales expectations.
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