How to Build a Win Back Strategy for Your Customers

You can build two different custom like post-purchase nurture journeys around you know one might be nurturing them on how to use the product and maybe the other one is pointing them to social media more community oriented. You're not going to be measuring as much on revenue since it is more like a softer nurture type strategy but you can still segment your customers into cohorts. That's definitely more of an advanced strategy but I think it's something that's worth thinking about.