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Unpacking all the non-consensus moves in Atlassian’s story — Jay Simons

In Depth

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How to Build a Symbiotic Channel

A lot of companies in building an indirect channel is in part just the thing that I mentioned. It's hard to trust a third party outside of your company with kind of a core part of your business, you know, finding and selling and converting and making customers successful. And so it could be a lot of companies start out where it's like, hey, it's great to have a company in Korea that represents us in resale. But then when we get to a certain size, we're going to have our own people there. Then our own people are going to focus on the biggest opportunities for us.

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