IPL STUMPVISION: Is Disney’s STAR still shining?
The Morning Brief
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The Viability of Disney's Strategy Globally
Disney is going underweight on TV and bulking up digital. The Indian strategy therefore looks like an outlier. But for how long can India remain this outlier? I think the question around Disney's strategy globally is best answered in the context of different regions that Disney operates in. There are regions where Disney continues to have significant investments in television, including the US.
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