1006: The Building Blocks of Sales Enablement, with Mike Kunkle
Sales Strategy & Enablement by Revenue.io
The Importance of Sales Enablement in the Organization
Sally Kohn: Sales enablement should be responsible for cross-functional coordination. She says between 59 and 66% of marketing content doesn't get used by the sales force. Kohn: Someone has to own that the sales force is getting what they need to go to market effectively. "It's how you get organizations to be more effective"
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