A Product Market Fit Show | Startup Podcast for Founders cover image

He quit Google, launched Rubrik—then grew to $1B ARR & a $16B market cap. | Soham Mazumdar, Co-Founder Rubrik & Wisdom AI

A Product Market Fit Show | Startup Podcast for Founders

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Creative Strategies for Early Customer Acquisition

This chapter explores the initial go-to-market strategies of a tech company, emphasizing their unconventional methods for attracting customers through creative conference displays. It highlights the vital roles of brand evangelism, education, and analyst support in navigating the competitive enterprise landscape.

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