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6min chapter
Transforming Customer Loyalty with Joe O'Rourke
Crypto Podcast Goods
Blockchain and the Future of Rewards
Odyssey is a loyalty rewards program that lets users redeem points for goods and services. The company has put guardrails in place to prevent people from botting the system, but it's not an easy thing to do. There are also interesting things with the points universe, right? So there's kind of this idea of annual versus lifetime points, right? But you're going to see stuff like that in the future as we go forward," says O'Brien.
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