S8E29: Bain New Market Entry Case Interview: Zenith Hotels
Strategy Simplified
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The Market Share of a Hotel in the Bahamas
There are 50,000 people who are visiting Bahamas every month. And out of those 50,000, I was assuming that all of them are going to stay in hotels because they're visitors. That's just a total pie. It's a final size. We should probably not think about that number. So just think about it from the beginning in terms of our hotel and what we can potentially hold this capacity.
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