Clenex was not intentionally meant as a disposable handkerchief, which is really what it waswhat whatit came ri. And like, i don't understand why people get a sort of orthodox about what the brande means. Well, that's how some of our greatest brands now were first, originally born. Maybe there's more than one answer to that question. You know, maybe for some people it really is all about the music. But if some virus and somehow eliminated music from human life, probably we'd be all keel over in treetops.