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Innovating in the Feminine Care Market

Cold Call

CHAPTER

The Thinks Case

A lack of diversity isn't just a problem for who works it your firm. It's a problem for the strategies you develop, and, in particular, for the sorts of products that end up in markets. If we don't have women inventing, there are often the people who are most likely to see opportunities to invent for people like themselves. We could probably do three or four classes just unpacking this case. Some great insights into her leadership, what she's been doing since she went to thinks.

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