Tinder: From Free App to $1B in Revenue — Phil Schwarz, Corazon Capital
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Tinder - How Did You Blend That With Your Monotization Strategy?
Gregg: One of the things tinder did really well was to line that sor acquisition strategy to that monitization strategy. We had looked aby the way to oke cupid before it, which had a fremium product and therefore a limited marketing budget. And figured out how through very data driven blogs. I think they invented that, actually, didn't they? Gregg: Soi it kind of speaks to how you how you all operated, but your roll was usur sition.
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