
Peloton: Dara Treseder
Wisdom From The Top with Guy Raz
How to Create Brand Desire for Your Business
The first big challenge aside from maybe raising money or creating the product is getting the word out, creating brand awareness. I think people really underestimate brand desire. You can't initially create brand desire for everybody; you got to focus on your target audience. When you do that, then you have customer stories and guess what they're going to do? They're going to be ambassadors for your business.
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