How Do Google Display Ads Differentiate From Search Engine Ads?

Google display ads, as you can probably assume by the name of them, t they are visual and nature. They usually show up side an the margins of the site, as banners at the top or bottom. The main difference with display adds is that you don't need key words at all. You can target based on audience. It's a lot of different options there, similar to search ads, but also a lot of, yu know, cool additional features.