17min chapter

Fitness Business Podcast: Leadership, Innovation, and Profit cover image

Shaping the Future and Lobbying for Change in the Fitness Industry: Episode 529

Fitness Business Podcast: Leadership, Innovation, and Profit

CHAPTER

Evolving Fitness Advocacy

This chapter explores the journey of fitness leaders within the industry, emphasizing their advocacy work and the rebranding of organizations like URSA to better align with health initiatives. The discussion highlights the critical role of physical activity in public health, especially in the context of government relations and the fitness sector's perceived value post-pandemic. It also introduces initiatives like 'Fit for Office' to engage politicians in fitness challenges, showcasing the intersection of exercise and policy.

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