WARC Talks: Driving impact with entertainment
The WARC Podcast
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The Power of Entertaining Content
Entertaining content can appeal to a broader audience, making it an effective channel for brands. A study that Victor commissioned conducted by MarketCast shows that entertaining content drives impact across the funnel. TikTok's influence on modern retail is global and culture-defining. Our community has made shopping an interactive and entertaining experience that can spark unparalleled engagement.
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