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Eye-tracking technology, Descript, AlterEgo, purple tomatoes and food apps

Big Tech Little Tech

CHAPTER

The Future of Eye Tracking Technology

There are two ways that you can measure eye tracking. One is to have a camera scan your iris and another is to wear something. Up till now, it feels as if the best use of eye tracking technology has been for market research for commercial companies. The most accurate one is when you put on typically a pair of glasses and they will have a number of sensors. It gives people an insight into what the unconscious mind is doing.

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