AdWords - Is Click Date the Better Attribution?

In triplewell, you can actually look at click date. When you're spending at the scale you are and launching these new creatives, the credit could be going to the wrong people. There's ultimately a few in triplewale, there's a first click, last click fractiona linear and then triplewal a plus views. So what of the prosand consi should there be one attribution model for your business? What are some of the different attributions models that work best on each site or channel?