The Flywheel Effect

It's not an understatement to say that Jim Collins is one of the most influential business writers in modern history. Collins, however, thinks of himself more as a researcher than an author. Each of his books, which includes Good to Great, Built to Last, and his newest, BE 2.0, requires five or six years of crunching data before the writing can begin. But what's even more remarkable about Collins is his own background, and how he built a career out of making unorthodox choices.

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