If you couldn't get consumers to consume this for free, are you really going to be able to get businesses to pay? That's what you have to ask yourself. Almost universally, the business model should be fully baked. If it's not, if your business model is you're going to sell data, or you have 20 different ideas, it's a huge red flag to investors. And sgoing to be honest with you about that. Ok. The twentieth item on our check list, and the last one for to day is just pricing. How much dould you charge a and here there's many different pricing models. Some discharging three dollars a month for a consumer product and 20