How I Built This From NPR

In 2010, while working as a fashion assistant at Vogue, Emily Weiss started a beauty blog called Into The Gloss. She quickly attracted a following of devoted readers hooked on the blog's intimate snapshots of style makers' beauty routines. Within a few years, Emily realized her readers were hungry for a new beauty brand, one that listened to them directly, and understood their lives. Without any prior business experience, she won over investors and found the perfect chemist to create Glossier, a line of beauty and skincare products with a focus on simplicity. Today, just four years after launch, Glossier is valued at an estimated $400 million. Recorded live in New York City.

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