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17min chapter
Is Social Media Activating or Repelling Voters This Election Cycle?
KQED's Forum
The TikTok Effect on Journalism and Politics
This chapter examines the changing dynamics of journalism influenced by social media platforms like TikTok, where traditional news outlets face competition from relatable content creators. It discusses the implications of this shift on political awareness, advertising, and the credibility of information sources. Additionally, the chapter highlights how political campaigns are adapting their strategies to engage with younger audiences in a landscape dominated by influencer marketing.
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