Episode 040 – BuzzFeed and Amazon
Exponent
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BuzzFeed Is Important and This Is Why It's Important
CNN's John Sutter says BuzzFeed has figured out a way to monetize its content. The site uses native advertising instead of relying on journalists who are paid by the advertiser for their work, he says. This is important because it means they don't have to be desperate for money in order to make any revenue at all and that gives them independence from advertisers according to Sutter. It also allows people to tap into the collective BuzzFeed brain either the advertising team or the journalistic team which was not possible before.
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