BuzzFeed Is Important and This Is Why It's Important

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CNN's John Sutter says BuzzFeed has figured out a way to monetize its content. The site uses native advertising instead of relying on journalists who are paid by the advertiser for their work, he says. This is important because it means they don't have to be desperate for money in order to make any revenue at all and that gives them independence from advertisers according to Sutter. It also allows people to tap into the collective BuzzFeed brain either the advertising team or the journalistic team which was not possible before.

In this week’s episode Ben and James discuss BuzzFeed in the context of the Brother Orange story, then talk about Amazon’s Dash Button and Home Services initiative, along with a dive into the technical details of Amazon’s balance sheet (sorry, it’s a bit dry) and why Ben is nervous.

Links

Matt Stopera: I Followed My Stolen iPhone Across The World, Became A Celebrity In China, And Found A Friend For Life – BuzzFeed
Ben Thompson: Why BuzzFeed is the Most Important News Organization in the World – Stratechery
Matt Stopera: Who Is This Man And Why Are His Photos Showing Up On My Phone? – BuzzFeed
Peter Osborne: Why I have resigned from the Telegraph – OpenDemocracy
Introducing Amazon Dash Button – Amazon
Introducing Amazon Dash Replenishment Service – Amazon
Amazon Home Services – Amazon
Ben Thompson: Losing my Amazon Religion – Amazon
Timothy Green: Amazon.com Inc. Is Losing More Money Than You Think – Motley Fool
Marc Bain: Consumer culture has found its perfect match in our mobile-first, fast-fashion lifestyles – Quartz