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Indian Premier League Cricket

Acquired

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Balancing Act: The IPL and Competitive Parity

This chapter explores the importance of competitive balance in sports leagues, highlighting the Indian Premier League (IPL) as a successful model. It discusses its strategic decisions, financial structures, and the efforts to maintain team parity to enhance fan engagement. Additionally, the chapter examines the role of innovative marketing and partnerships in positioning the IPL as a unique sports entertainment product.

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