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The Monetization of Self: Personal Brands and the Business of Influencing

The Money with Katie Show

00:00

Introduction

Katie Gaddy-Tossan: Where do you draw the line between your online self and your real life self? She says personal branding was a fun, trendy buzzword in her college community of public relations nerds. "I have a feeling if my boomer mom and my silent generation grandma listened to this episode, they'll be like, what is she talking about?" Katie asks.

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