CleverNudge: The Power of the Big Company

Wissam Tabbara is a serial entrepreneur who has created multiple software startups in Seattle since 2009 when he left Microsoft where he was a software development manager. He led multiple startup technology teams and now is an experienced CEO and business builder. In 2021 he founded Truebase, a B2B prospecting platform for revenue teams using the power of generative AI accelerates the prospecting journey. 

Wissam steps back to assess his startup adventures more objectively and shares his biggest learnings around leveraging the latest technologies, funding, and acquisitions, and staying ahead of giant tech companies in the same space. He talks about his biggest learning as a technical founder: how the revenue and growth side of the business is where “all the action is at” when creating a valuable software company. 

Learn more at practicalfounders.com.