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The Evolution of the Underground Zine
In 1996, Gabe Alvarez joins. And then in 1997, Brent Rollins joins. How did that happen? Gabe was working at a magazine called Rap Hays in LA with Grant. They had a section called the Underground Zine where they wrote about jeans. I think if you really look at what we were doing, you go jump with the ads, the internal ads, those are like early memes.