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#121 Substack(valued $600M+)’s Co-founder, Hamish McKenzie
Smart Venture Podcast
Substack Distribution
It's simpler now to start a media business than it has been at any time in history. No one should expect that you just show up and turn on a page publication at sub stack and you're going to get a free audience. So yeah, distribution is an important challenge. You don't get it for free. You have to do good work. Having social media is a huge tail one for helping you build that audience. And an advantage is never existed in history, you know, except for the last 20 years. Now on sub stack, actually, there's a network effects kicking in. There are profiles that are driving people to publications. They might not otherwise have discovered their leaderboards
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