Apple has been doing this. Not just apple, everybody is. They're going to have to make these things simpler or but i've always got the two biggest opportunities in sort of what you call personal technology are, one, passwords, were ther it's biometrics. And also, where i think there's an enormous opportunity for renovation is charging. It feels like my kids are always stealing my chargers. I just, i feel like i'm constantly the first, the last ten, my first ten minutes of every day.