
Charles Eisenstein
Endless Vital Activity
00:00
Design Systems Are Our Tools, or Systems an Illusion Magic?
In some ways, we could see the breaking down of our systems as the decaying of society. I'd love to know your thoughts on design in general. There's a sort of illusion sometimes in advertising and brand world there's this sort of magical power to symbols or imbrand worlds. Do you think that design systems are our tools? Or systems an illusion magic? What's your perspective? Yes. Ok. Bua, i think we do well. We build brand systems. We build experiences with systems. This approach to design is a much more humble approach than the idea that the you're going to pose something on to reality that isn't there already. It's a process of listening rather
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